JCPenney Failed

A recent article on Fox Business discussed the recent mistakes made by JCPenney in ridding the retailer of sales opting for "everyday low prices" like unto Walmart. Their sales have plunged and their stock price has followed.
I used to be JCP biggest fan. I almost shopped there exclusively. I spent hundreds of dollars in their catalog.
In my opinion, it is not the lowering of prices that has sent their customers running for the doors. The past several times I have walked into the store, I've turned around and walked out. It wasn't the prices that turn me off, but the store environment which has changed. This may really sound like an insult, but it's the truth... JCPenney now looks like Sears! Sorry. I can't put my finger on it, but something has changed in the way they are displaying the product and arranging the store.
The BIGGEST thing for me though has been the catalog. I HATE the new catalogs. I won't even look at them now. I just trash them. It's sad because I've spent my entire life studying and browsing the JCPenney catalogs. It's sad. I've divorced myself from JCP. I would gladly kiss and make-up if they'd only reconsider and come back to me!